Full Code CPR
Strategic Portfolio
Kenneth L. Christman (klc142)
BLHV 2007, Strategy and Strategic Mindset
Professor Dr. Patricia Grant
December 14th, 2024
Company Overview
Full Code CPR, headquartered in Wilsonville, Oregon, is an American Heart Association
Training Site and a Licensed Training Provider by the Red Cross. The company provides CPR,
AED, and First Aid training for healthcare and non-healthcare professionals. It also offers
Advanced Cardiovascular Life Support (ACLS), Pediatric Advanced Life Support (PALS), and
Basic Life Support (BLS) certification courses. The business prides itself on being
family-owned, veteran-operated, and community-focused, offering private, group, and on-site
training services.
Full Code CPR, headquartered in
Wilsonville, Oregon, is an American Heart
Association Training Site and a Licensed
Training Provider by the Red Cross. The
company provides CPR, AED, and First
Aid training for healthcare and non-
healthcare professionals. It also offers
Advanced Cardiovascular Life Support
(ACLS), Pediatric Advanced Life Support
(PALS), and Basic Life Support (BLS)
certification courses. The business
prides itself on being family-owned,
veteran-operated, and community-
focused, offering private, group, and on-
site training services.
Full Code CPR, headquartered in Wilsonville, Oregon, is an American Heart
Association Training Site and a Licensed Training Provider by the Red Cross. The
company provides CPR, AED, and First Aid training for healthcare and non-
healthcare professionals. It also offers Advanced Cardiovascular Life Support
(ACLS), Pediatric Advanced Life Support (PALS), and Basic Life Support (BLS)
certification courses. The business prides itself on being family-owned,
veteran-operated, and community-focused, offering private, group, and on-site
training services.
Mission, Vision, and Values
Full Code CPR is committed to delivering high-quality CPR classes to individuals,
organizations, and businesses, leveraging over two decades of experience in the industry. We aim
to directly contribute to the decline of heart disease-related deaths by empowering individuals
with the knowledge and skills to save lives. We are guided by our core values of commitment to
saving lives, integrity, teamwork, and continuous improvement, and we strive to embody these
values in all aspects of our business. Our mission is to be the leading provider of CPR training
and equipment in our community and beyond, positively impacting the health and well-being of
all those we serve.
Full Code CPR is committed to delivering
high-quality CPR classes to individuals,
organizations, and businesses,
leveraging over two decades of
experience in the industry. We aim to
directly contribute to the decline of heart
disease-related deaths by empowering
individuals with the knowledge and skills
to save lives. We are guided by our core
values of commitment to saving lives,
integrity, teamwork, and continuous
improvement, and we strive to embody
these values in all aspects of our
business. Our mission is to be the leading
provider of CPR training and equipment in
our community and beyond, positively
impacting the health and well-being of all
those we serve.
Full Code CPR is committed to delivering high-quality CPR classes to individuals,
organizations, and businesses, leveraging over two decades of experience in the
industry. We aim to directly contribute to the decline of heart disease-related
deaths by empowering individuals with the knowledge and skills to save lives.
We are guided by our core values of commitment to saving lives, integrity,
teamwork, and continuous improvement, and we strive to embody these values
in all aspects of our business. Our mission is to be the leading provider of CPR
training and equipment in our community and beyond, positively impacting the
health and well-being of all those we serve.
External Analysis (PESTEL)
A PESTEL analysis provides a comprehensive view of the macro-environmental factors
influencing Full Code CPR’s operations and growth potential. These factors include Political,
Economic, Social, Technological, Environmental, and Legal aspects.
A PESTEL analysis provides a
comprehensive view of the macro-
environmental factors influencing Full
Code CPR’s operations and growth
potential. These factors include Political,
Economic, Social, Technological,
Environmental, and Legal aspects.
A PESTEL analysis provides a comprehensive view of the macro-environmental
factors influencing Full Code CPR’s operations and growth potential. These
factors include Political, Economic, Social, Technological, Environmental, and
Legal aspects.
Political
The introduction of the Heart Act has significant implications for the CPR training industry. By
mandating that specific industries ensure employees are trained in CPR and AED usage, this
legislation increases demand for training services. Full Code CPR can leverage this act to
become a go-to provider for compliance-driven training solutions. Additionally, local
government initiatives supporting public health and safety education may provide grants or
partnerships that Full Code CPR could explore.
The introduction of the Heart Act has
significant implications for the CPR
training industry. By mandating that
specific industries ensure employees are
trained in CPR and AED usage, this
legislation increases demand for training
services. Full Code CPR can leverage this
act to become a go-to provider for
compliance-driven training solutions.
Additionally, local government initiatives
supporting public health and safety
education may provide grants or
partnerships that Full Code CPR could
explore.
The introduction of the Heart Act has significant implications for the CPR training
industry. By mandating that specific industries ensure employees are trained in
CPR and AED usage, this legislation increases demand for training services. Full
Code CPR can leverage this act to become a go-to provider for compliance-
driven training solutions. Additionally, local government initiatives supporting
public health and safety education may provide grants or partnerships that Full
Code CPR could explore.
Economic
The CPR training industry’s projected market growth to $1.5 billion, with an annual growth rate
of 11.3% from 2023 to 2032, indicates a robust economic opportunity. Rising healthcare
awareness and increasing corporate compliance requirements fuel this growth. However,
economic uncertainties or downturns could reduce discretionary spending by individuals and
smaller businesses, impacting enrollment numbers. Full Code CPR’s ability to offer affordable
packages and partnerships will mitigate these risks.
The CPR training industry’s projected
market growth to $1.5 billion, with an
annual growth rate of 11.3% from 2023 to
2032, indicates a robust economic
opportunity. Rising healthcare awareness
and increasing corporate compliance
requirements fuel this growth. However,
economic uncertainties or downturns
could reduce discretionary spending by
individuals and smaller businesses,
impacting enrollment numbers. Full Code
CPR’s ability to offer affordable packages
and partnerships will mitigate these risks.
The CPR training industry’s projected market growth to $1.5 billion, with an
annual growth rate of 11.3% from 2023 to 2032, indicates a robust economic
opportunity. Rising healthcare awareness and increasing corporate compliance
requirements fuel this growth. However, economic uncertainties or downturns
could reduce discretionary spending by individuals and smaller businesses,
impacting enrollment numbers. Full Code CPR’s ability to offer affordable
packages and partnerships will mitigate these risks.
Social
Social influences play a critical role in shaping demand. The increasing societal emphasis on
health and safety, driven by high-profile cardiac arrest cases and public awareness campaigns,
aligns with Full Code CPR’s mission. Furthermore, growing employer awareness of workplace
safety as a value-add for employees encourages companies to invest in CPR training programs.
Full Code CPR should continue to align its branding and community outreach efforts with these
social trends to enhance visibility and credibility.
Social influences play a critical role in
shaping demand. The increasing societal
emphasis on health and safety, driven by
high-profile cardiac arrest cases and
public awareness campaigns, aligns with
Full Code CPR’s mission. Furthermore,
growing employer awareness of
workplace safety as a value-add for
employees encourages companies to
invest in CPR training programs. Full Code
CPR should continue to align its branding
and community outreach efforts with
these social trends to enhance visibility
and credibility.
Social influences play a critical role in shaping demand. The increasing societal
emphasis on health and safety, driven by high-profile cardiac arrest cases and
public awareness campaigns, aligns with Full Code CPR’s mission. Furthermore,
growing employer awareness of workplace safety as a value-add for employees
encourages companies to invest in CPR training programs. Full Code CPR should
continue to align its branding and community outreach efforts with these social
trends to enhance visibility and credibility.
Technological
Technological advancements such as the American Heart Association’s Resuscitation Quality
Improvement (RQI) program are reshaping the industry. RQI’s use of automated e-learning
systems threatens to reduce the market share for traditional instructor-led classes by offering
convenience and scalability. Full Code CPR must differentiate itself by emphasizing hands-on,
high-quality training experiences and exploring hybrid models integrating technology with
in-person instruction. Investing in CRM systems and online booking platforms can also
streamline operations and improve customer experience.
Technological advancements such as the
American Heart Association’s
Resuscitation Quality Improvement (RQI)
program are reshaping the industry. RQI’s
use of automated e-learning systems
threatens to reduce the market share for
traditional instructor-led classes by
offering convenience and scalability. Full
Code CPR must differentiate itself by
emphasizing hands-on, high-quality
training experiences and exploring hybrid
models integrating technology with in-
person instruction. Investing in CRM
systems and online booking platforms
can also streamline operations and
improve customer experience.
Technological advancements such as the American Heart Association’s
Resuscitation Quality Improvement (RQI) program are reshaping the industry.
RQI’s use of automated e-learning systems threatens to reduce the market share
for traditional instructor-led classes by offering convenience and scalability. Full
Code CPR must differentiate itself by emphasizing hands-on, high-quality
training experiences and exploring hybrid models integrating technology with in-
person instruction. Investing in CRM systems and online booking platforms can
also streamline operations and improve customer experience.
Environmental
While environmental factors have a limited direct impact on CPR training, sustainability
initiatives could influence customer perceptions. Offering eco-friendly training materials or
implementing digital certificates could appeal to environmentally conscious clients. Additionally,
ensuring that facilities and operations are energy-efficient may align with broader community
and regulatory expectations.
While environmental factors have a
limited direct impact on CPR training,
sustainability initiatives could influence
customer perceptions. Offering eco-
friendly training materials or
implementing digital certificates could
appeal to environmentally conscious
clients. Additionally, ensuring that
facilities and operations are energy-
efficient may align with broader
community and regulatory expectations.
While environmental factors have a limited direct impact on CPR training,
sustainability initiatives could influence customer perceptions. Offering eco-
friendly training materials or implementing digital certificates could appeal to
environmentally conscious clients. Additionally, ensuring that facilities and
operations are energy-efficient may align with broader community and
regulatory expectations.
Legal
Compliance with industry regulations and certification standards is paramount for Full Code
CPR’s credibility and operational integrity. The Heart Act, OSHA requirements, and American
Heart Association guidelines require strict training protocol adherence. Failure to comply could
result in legal liabilities and damage the company’s reputation. Furthermore, intellectual property
concerns related to proprietary training methods and materials must be carefully managed to
avoid disputes.
Compliance with industry regulations
and certification standards is
paramount for Full Code CPR’s
credibility and operational integrity.
The Heart Act, OSHA requirements, and
American Heart Association guidelines
require strict training protocol
adherence. Failure to comply could
result in legal liabilities and damage the
company’s reputation. Furthermore,
intellectual property concerns related
to proprietary training methods and
materials must be carefully managed to
avoid disputes.
Compliance with industry regulations and certification standards is paramount
for Full Code CPR’s credibility and operational integrity. The Heart Act, OSHA
requirements, and American Heart Association guidelines require strict training
protocol adherence. Failure to comply could result in legal liabilities and damage
the company’s reputation. Furthermore, intellectual property concerns related to
proprietary training methods and materials must be carefully managed to avoid
disputes.
Internal Analysis (SWOT)
Full Code CPR’s strengths include a small, centralized team of professional instructors who
provide value-driven classes, ensuring a high standard of training. The company’s clean facilities
and well-maintained equipment further enhance the customer experience. Operating in
Wilsonville, OR, strategically positions the business to serve the local and surrounding areas
with easy access and flexible class schedules that accommodate various customer needs.
However, limited brand recognition and a lack of advertising and sales systems hinder growth
potential. Modest year-over-year growth, limited B2B leads, and inexperience in marketing
create barriers to scaling operations effectively. These challenges highlight the need for
investments in sales training, advertising, and the establishment of robust marketing frameworks.
Opportunities for Full Code CPR are abundant. The growing CPR training market, projected to
reach $1.5 billion with an annual growth rate of 11.3% from 2023 to 2032, offers significant
potential for expansion. The lack of qualified instructors in the area funnels demand directly to
Full Code CPR, reinforcing its position as a key provider in the region. Steady growth within the
Portland Metro area indicates an untapped market that can be further developed through targeted
outreach and service diversification.
Threats include competition from Cascade Training Solutions, the leading provider in the Pacific
Northwest. Their established brand and larger operational scale pose significant challenges.
Furthermore, Full Code CPR’s small team could limit its ability to handle rapid growth or adapt
to increased competition, especially given its low brand recognition within the Portland Metro
area.
Full Code CPR’s strengths include a small,
centralized team of professional
instructors who provide value-driven
classes, ensuring a high standard of
training. The company’s clean facilities
and well-maintained equipment further
enhance the customer experience.
Operating in Wilsonville, OR, strategically
positions the business to serve the local
and surrounding areas with easy access
and flexible class schedules that
accommodate various customer needs.
However, limited brand recognition and a
lack of advertising and sales systems
hinder growth potential. Modest year-
over-year growth, limited B2B leads, and
inexperience in marketing create barriers
to scaling operations effectively. These
challenges highlight the need for
investments in sales training, advertising,
and the establishment of robust
marketing frameworks. Opportunities for
Full Code CPR are abundant. The growing
CPR training market, projected to reach
$1.5 billion with an annual growth rate of
11.3% from 2023 to 2032, offers
significant potential for expansion. The
lack of qualified instructors in the area
funnels demand directly to Full Code CPR,
reinforcing its position as a key provider
in the region. Steady growth within the
Portland Metro area indicates an
untapped market that can be further
developed through targeted outreach and
service diversification. Threats include
competition from Cascade Training
Solutions, the leading provider in the
Pacific Northwest. Their established
brand and larger operational scale pose
significant challenges. Furthermore, Full
Code CPR’s small team could limit its
ability to handle rapid growth or adapt to
increased competition, especially given
its low brand recognition within the
Portland Metro area.
Full Code CPR’s strengths include a small, centralized team of professional
instructors who provide value-driven classes, ensuring a high standard of
training. The company’s clean facilities and well-maintained equipment further
enhance the customer experience. Operating in Wilsonville, OR, strategically
positions the business to serve the local and surrounding areas with easy
access and flexible class schedules that accommodate various customer needs.
However, limited brand recognition and a lack of advertising and sales systems
hinder growth potential. Modest year-over-year growth, limited B2B leads, and
inexperience in marketing create barriers to scaling operations effectively.
These challenges highlight the need for investments in sales training,
advertising, and the establishment of robust marketing frameworks.
Opportunities for Full Code CPR are abundant. The growing CPR training market,
projected to reach $1.5 billion with an annual growth rate of 11.3% from 2023 to
2032, offers significant potential for expansion. The lack of qualified instructors
in the area funnels demand directly to Full Code CPR, reinforcing its position as a
key provider in the region. Steady growth within the Portland Metro area
indicates an untapped market that can be further developed through targeted
outreach and service diversification. Threats include competition from Cascade
Training Solutions, the leading provider in the Pacific Northwest. Their
established brand and larger operational scale pose significant challenges.
Furthermore, Full Code CPR’s small team could limit its ability to handle rapid
growth or adapt to increased competition, especially given its low brand
recognition within the Portland Metro area.
Revenue Trends Analysis
Full Code CPR experienced a 1.4% growth from 2022 to 2023 and a 1.19% growth from 2023 to
2024. The declining growth rate suggests that while the business remains stable, current
strategies may need refinement to drive higher gains. Monthly performance highlights reveal that
March, June, July, and August consistently generated higher revenue, likely due to higher
demand for certifications during mid-year corporate and individual compliance cycles. However,
November and December saw significant revenue declines in 2024, possibly due to seasonal
slowdowns and holidays. Total gross revenue increased from $336,557.18 in 2023 to
$400,519.20 in 2024, reflecting a steady upward trend but highlighting the potential for more
aggressive growth strategies.
Full Code CPR experienced a 1.4% growth
from 2022 to 2023 and a 1.19% growth
from 2023 to 2024. The declining growth
rate suggests that while the business
remains stable, current strategies may
need refinement to drive higher gains.
Monthly performance highlights reveal
that March, June, July, and August
consistently generated higher revenue,
likely due to higher demand for
certifications during mid-year corporate
and individual compliance cycles.
However, November and December saw
significant revenue declines in 2024,
possibly due to seasonal slowdowns and
holidays. Total gross revenue increased
from $336,557.18 in 2023 to $400,519.20
in 2024, reflecting a steady upward trend
but highlighting the potential for more
aggressive growth strategies.
Full Code CPR experienced a 1.4% growth from 2022 to 2023 and a 1.19% growth
from 2023 to 2024. The declining growth rate suggests that while the business
remains stable, current strategies may need refinement to drive higher gains.
Monthly performance highlights reveal that March, June, July, and August
consistently generated higher revenue, likely due to higher demand for
certifications during mid-year corporate and individual compliance cycles.
However, November and December saw significant revenue declines in 2024,
possibly due to seasonal slowdowns and holidays. Total gross revenue
increased from $336,557.18 in 2023 to $400,519.20 in 2024, reflecting a steady
upward trend but highlighting the potential for more aggressive growth
strategies.
Strategic Alternatives
To expand business-to-business (B2B) operations in 2025, Full Code CPR plans to launch its
Preferred Partnership Program, a subscription-based model offering corporate clients discounted
training rates, priority scheduling, annual compliance audits, and certification management. This
initiative aims to generate predictable recurring revenue while strengthening client relationships.
The program positions Full Code CPR as a comprehensive safety training provider by bundling
value-added services such as AED maintenance and OSHA compliance audits. While the
Preferred Partnership Program aligns closely with the company’s strengths in delivering
high-quality training, its success will depend on strategic marketing to differentiate it from
competitors and operational tools to manage subscriptions efficiently.
To complement the Preferred Partnership Program, Full Code CPR should invest in technology
solutions, such as a customer relationship management (CRM) system, to automate client
certification tracking, streamline renewals, and improve administrative efficiency. Expanding
into digital learning platforms is another key strategy, offering hybrid courses where employees
complete theoretical components online and attend in-person practical sessions. This approach
appeals to businesses seeking flexibility and convenience, particularly in industries with remote
or distributed teams. Finally, enhancing regional outreach and marketing efforts through targeted
digital campaigns will raise awareness among corporate decision-makers and attract high-value
clients. These strategies collectively ensure Full Code CPR capitalizes on its strengths, addresses
operational weaknesses, and positions itself as a leader in B2B safety training services.
To expand business-to-business (B2B)
operations in 2025, Full Code CPR plans
to launch its Preferred Partnership
Program, a subscription-based model
offering corporate clients discounted
training rates, priority scheduling, annual
compliance audits, and certification
management. This initiative aims to
generate predictable recurring revenue
while strengthening client relationships.
The program positions Full Code CPR as a
comprehensive safety training provider
by bundling value-added services such
as AED maintenance and OSHA
compliance audits. While the Preferred
Partnership Program aligns closely with
the company’s strengths in delivering
high-quality training, its success will
depend on strategic marketing to
differentiate it from competitors and
operational tools to manage subscriptions
efficiently. To complement the Preferred
Partnership Program, Full Code CPR
should invest in technology solutions,
such as a customer relationship
management (CRM) system, to automate
client certification tracking, streamline
renewals, and improve administrative
efficiency. Expanding into digital learning
platforms is another key strategy, offering
hybrid courses where employees
complete theoretical components online
and attend in-person practical sessions.
This approach appeals to businesses
seeking flexibility and convenience,
particularly in industries with remote or
distributed teams. Finally, enhancing
regional outreach and marketing efforts
through targeted digital campaigns will
raise awareness among corporate
decision-makers and attract high-value
clients. These strategies collectively
ensure Full Code CPR capitalizes on its
strengths, addresses operational
weaknesses, and positions itself as a
leader in B2B safety training services.
To expand business-to-business (B2B) operations in 2025, Full Code CPR plans
to launch its Preferred Partnership Program, a subscription-based model
offering corporate clients discounted training rates, priority scheduling, annual
compliance audits, and certification management. This initiative aims to
generate predictable recurring revenue while strengthening client relationships.
The program positions Full Code CPR as a comprehensive safety training
provider by bundling value-added services such as AED maintenance and OSHA
compliance audits. While the Preferred Partnership Program aligns closely with
the company’s strengths in delivering high-quality training, its success will
depend on strategic marketing to differentiate it from competitors and
operational tools to manage subscriptions efficiently. To complement the
Preferred Partnership Program, Full Code CPR should invest in technology
solutions, such as a customer relationship management (CRM) system, to
automate client certification tracking, streamline renewals, and improve
administrative efficiency. Expanding into digital learning platforms is another
key strategy, offering hybrid courses where employees complete theoretical
components online and attend in-person practical sessions. This approach
appeals to businesses seeking flexibility and convenience, particularly in
industries with remote or distributed teams. Finally, enhancing regional outreach
and marketing efforts through targeted digital campaigns will raise awareness
among corporate decision-makers and attract high-value clients. These
strategies collectively ensure Full Code CPR capitalizes on its strengths,
addresses operational weaknesses, and positions itself as a leader in B2B safety
training services.
Strategic Plan
Full Code CPR is focused on growing its business-to-business (B2B) operations in 2025 by
introducing the Preferred Partnership Program. This program will offer businesses benefits like
discounted rates for training, priority scheduling, annual compliance audits, and help to manage
employee certifications. It’s designed to create steady, recurring income and build long-term
client relationships. Full Code CPR will ensure it delivers real value when fully launched by
starting with a small group of current clients to test and refine the program.
The company will invest in new technology to support this program, such as a Customer
Relationship Management (CRM) system via Hubspot. This system will simplify tasks like
tracking certifications, sending reminders for renewals, and keeping in touch with clients. It will
also allow Full Code CPR to provide detailed reports and updates to businesses. Training staff on
this new system will be a top priority so the company can work more efficiently and handle more
clients as it grows.
The company also plans to offer more training to serve businesses better. This includes adding
OSHA-required safety courses like Bloodborne Pathogens and Fire Safety. These new services
will pair well with AED maintenance and compliance checks to offer a complete safety package.
Additionally, Full Code CPR will create hybrid courses that let employees complete the
classroom portion online while doing hands-on training in person, making it easier for companies
to train their teams.
To promote these new offerings, Full Code CPR will run targeted marketing campaigns on
platforms like LinkedIn, focusing on industries like healthcare, education, and construction.
They’ll also host free workshops and webinars to show businesses what they can do. Improving
the company’s website with better search engine optimization (SEO) and showcasing real
success stories with current clients will help attract new clients.
Finally, the company plans to expand into nearby states to reach more businesses. By partnering
with local groups like chambers of commerce and hiring instructors in those areas, Full Code
CPR will maintain its high standards while it grows.
By combining the Preferred Partnership Program, better technology, new training options,
innovative marketing, and regional growth, Full Code CPR aims to become a leader in business
safety training. They’ll track their progress using recurring income generated, certification
renewals, and new clients brought in. This plan will guide them toward long-term growth and
success.
Full Code CPR is focused on growing its
business-to-business (B2B) operations in
2025 by introducing the Preferred
Partnership Program. This program will
offer businesses benefits like discounted
rates for training, priority scheduling,
annual compliance audits, and help to
manage employee certifications. It’s
designed to create steady, recurring
income and build long-term client
relationships. Full Code CPR will ensure it
delivers real value when fully launched by
starting with a small group of current
clients to test and refine the program. The
company will invest in new technology to
support this program, such as a Customer
Relationship Management (CRM) system
via Hubspot. This system will simplify
tasks like tracking certifications, sending
reminders for renewals, and keeping in
touch with clients. It will also allow Full
Code CPR to provide detailed reports and
updates to businesses. Training staff on
this new system will be a top priority so
the company can work more efficiently
and handle more clients as it grows. The
company also plans to offer more training
to serve businesses better. This includes
adding OSHA-required safety courses like
Bloodborne Pathogens and Fire Safety.
These new services will pair well with
AED maintenance and compliance checks
to offer a complete safety package.
Additionally, Full Code CPR will create
hybrid courses that let employees
complete the classroom portion online
while doing hands-on training in person,
making it easier for companies to train
their teams. To promote these new
offerings, Full Code CPR will run targeted
marketing campaigns on platforms like
LinkedIn, focusing on industries like
healthcare, education, and construction.
They’ll also host free workshops and
webinars to show businesses what they
can do. Improving the company’s website
with better search engine optimization
(SEO) and showcasing real success
stories with current clients will help
attract new clients. Finally, the company
plans to expand into nearby states to
reach more businesses. By partnering
with local groups like chambers of
commerce and hiring instructors in those
areas, Full Code CPR will maintain its high
standards while it grows. By combining
the Preferred Partnership Program, better
technology, new training options,
innovative marketing, and regional
growth, Full Code CPR aims to become a
leader in business safety training. They’ll
track their progress using recurring
income generated, certification renewals,
and new clients brought in. This plan will
guide them toward long-term growth and
success.
Full Code CPR is focused on growing its business-to-business (B2B) operations
in 2025 by introducing the Preferred Partnership Program. This program will
offer businesses benefits like discounted rates for training, priority scheduling,
annual compliance audits, and help to manage employee certifications. It’s
designed to create steady, recurring income and build long-term client
relationships. Full Code CPR will ensure it delivers real value when fully launched
by starting with a small group of current clients to test and refine the program.
The company will invest in new technology to support this program, such as a
Customer Relationship Management (CRM) system via Hubspot. This system will
simplify tasks like tracking certifications, sending reminders for renewals, and
keeping in touch with clients. It will also allow Full Code CPR to provide detailed
reports and updates to businesses. Training staff on this new system will be a
top priority so the company can work more efficiently and handle more clients as
it grows. The company also plans to offer more training to serve businesses
better. This includes adding OSHA-required safety courses like Bloodborne
Pathogens and Fire Safety. These new services will pair well with AED
maintenance and compliance checks to offer a complete safety package.
Additionally, Full Code CPR will create hybrid courses that let employees
complete the classroom portion online while doing hands-on training in person,
making it easier for companies to train their teams. To promote these new
offerings, Full Code CPR will run targeted marketing campaigns on platforms like
LinkedIn, focusing on industries like healthcare, education, and construction.
They’ll also host free workshops and webinars to show businesses what they
can do. Improving the company’s website with better search engine optimization
(SEO) and showcasing real success stories with current clients will help attract
new clients. Finally, the company plans to expand into nearby states to reach
more businesses. By partnering with local groups like chambers of commerce
and hiring instructors in those areas, Full Code CPR will maintain its high
standards while it grows. By combining the Preferred Partnership Program,
better technology, new training options, innovative marketing, and regional
growth, Full Code CPR aims to become a leader in business safety training.
They’ll track their progress using recurring income generated, certification
renewals, and new clients brought in. This plan will guide them toward long-term
growth and success.
Performance Evaluation
Full Code CPR has developed a performance measurement system that utilizes Key Performance
Indicators (KPIs) to track our progress and measure success. Financial metrics such as monthly
and annual revenue growth and profit margins by service type provide insight into our economic
health. Customer engagement metrics, including the number of new clients acquired, customer
retention rate, and certification renewal rate, allow us to assess our ability to maintain and grow
our client base. Operational metrics like class fill rates, time to certification, and staff utilization
rates help evaluate our efficiency. Marketing metrics such as website traffic, lead conversion
rates, social media engagement, and campaign ROI ensure our outreach efforts are practical.
Lastly, community impact metrics, including the number of community workshops and
partnerships with local organizations, measure how well we fulfill our mission of fostering safer
communities. We can make data-driven decisions to refine our strategies and sustain growth by
monitoring these KPIs.
Full Code CPR has developed a
performance measurement system that
utilizes Key Performance Indicators
(KPIs) to track our progress and measure
success. Financial metrics such as
monthly and annual revenue growth and
profit margins by service type provide
insight into our economic health.
Customer engagement metrics, including
the number of new clients acquired,
customer retention rate, and certification
renewal rate, allow us to assess our
ability to maintain and grow our client
base. Operational metrics like class fill
rates, time to certification, and staff
utilization rates help evaluate our
efficiency. Marketing metrics such as
website traffic, lead conversion rates,
social media engagement, and campaign
ROI ensure our outreach efforts are
practical. Lastly, community impact
metrics, including the number of
community workshops and partnerships
with local organizations, measure how
well we fulfill our mission of fostering
safer communities. We can make data-
driven decisions to refine our strategies
and sustain growth by monitoring these
KPIs.
Full Code CPR has developed a performance measurement system that utilizes
Key Performance Indicators (KPIs) to track our progress and measure success.
Financial metrics such as monthly and annual revenue growth and profit margins
by service type provide insight into our economic health. Customer engagement
metrics, including the number of new clients acquired, customer retention rate,
and certification renewal rate, allow us to assess our ability to maintain and grow
our client base. Operational metrics like class fill rates, time to certification, and
staff utilization rates help evaluate our efficiency. Marketing metrics such as
website traffic, lead conversion rates, social media engagement, and campaign
ROI ensure our outreach efforts are practical. Lastly, community impact metrics,
including the number of community workshops and partnerships with local
organizations, measure how well we fulfill our mission of fostering safer
communities. We can make data-driven decisions to refine our strategies and
sustain growth by monitoring these KPIs.
Conclusion
In conclusion, Full Code CPR’s performance over the past two years reflects a stable but modest
growth trajectory. While the company’s ability to maintain consistent revenue increases is
commendable, the deceleration in growth emphasizes the need for proactive strategic
interventions. Full Code CPR is well-positioned to tap into new opportunities and enhance its
competitive edge by focusing on expanding market reach, diversifying services, and leveraging
technology. The outlined strategies for 2025—including targeted marketing initiatives, improved
operational efficiencies, and a commitment to tracking performance—provide a clear roadmap
for sustainable growth. Combined with an emphasis on seasonal adaptability and client retention,
these efforts will enable Full Code CPR to address current challenges and capitalize on untapped
potential in the Portland Metropolitan region. The company’s mission to deliver high-quality
CPR training while fostering community engagement will remain central to its success. Full
Code CPR can become a leader in the safety training industry by prioritizing customer needs,
investing in innovative solutions, and building strong partnerships. With a renewed focus and
implementing these strategic recommendations, the company is poised to achieve higher growth
and strengthen its market position in 2025 and beyond.
In conclusion, Full Code CPR’s
performance over the past two years
reflects a stable but modest growth
trajectory. While the company’s ability to
maintain consistent revenue increases is
commendable, the deceleration in growth
emphasizes the need for proactive
strategic interventions. Full Code CPR is
well-positioned to tap into new
opportunities and enhance its
competitive edge by focusing on
expanding market reach, diversifying
services, and leveraging technology. The
outlined strategies for 2025—including
targeted marketing initiatives, improved
operational efficiencies, and a
commitment to tracking performance—
provide a clear roadmap for sustainable
growth. Combined with an emphasis on
seasonal adaptability and client retention,
these efforts will enable Full Code CPR to
address current challenges and capitalize
on untapped potential in the Portland
Metropolitan region. The company’s
mission to deliver high-quality CPR
training while fostering community
engagement will remain central to its
success. Full Code CPR can become a
leader in the safety training industry by
prioritizing customer needs, investing in
innovative solutions, and building strong
partnerships. With a renewed focus and
implementing these strategic
recommendations, the company is poised
to achieve higher growth and strengthen
its market position in 2025 and beyond.
In conclusion, Full Code CPR’s performance over the past two years reflects a
stable but modest growth trajectory. While the company’s ability to maintain
consistent revenue increases is commendable, the deceleration in growth
emphasizes the need for proactive strategic interventions. Full Code CPR is well-
positioned to tap into new opportunities and enhance its competitive edge by
focusing on expanding market reach, diversifying services, and leveraging
technology. The outlined strategies for 2025—including targeted marketing
initiatives, improved operational efficiencies, and a commitment to tracking
performance—provide a clear roadmap for sustainable growth. Combined with
an emphasis on seasonal adaptability and client retention, these efforts will
enable Full Code CPR to address current challenges and capitalize on untapped
potential in the Portland Metropolitan region. The company’s mission to deliver
high-quality CPR training while fostering community engagement will remain
central to its success. Full Code CPR can become a leader in the safety training
industry by prioritizing customer needs, investing in innovative solutions, and
building strong partnerships. With a renewed focus and implementing these
strategic recommendations, the company is poised to achieve higher growth and
strengthen its market position in 2025 and beyond.
References
Bell, S. (n.d.). Porter's Five Forces - The Framework Explained - A Guide to Analyzing
Competitiveness Using Michael Porter's Strategic Model. Mind Tools. Retrieved
September 8, 2024, from https://www.mindtools.com/at7k8my/porter-s-five-forces
Gotadki, R. (2020, December). Global Cardiopulmonary Resuscitation Market Overview.
Market Research Future. Retrieved December 14th, 2024, from
https://www.marketresearchfuture.com/reports/cardiopulmonary-resuscitation-market-13
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%20Cardiopulmonary%20Resuscitation%20Market%20growth.
Paasch, J. T. (2020). Strategic Management Handbook (First Edition ed.).